Trust is the foundation of effective communication. To market yourself or your organization, build trust first, then communicate. Interactive events—conferences, webinars, exhibitions—strengthen that foundation by enabling networking and relationship-building. Clear communication creates transparency, which conveys vital information and increases customer loyalty.
The COVID-19 pandemic disrupted in-person events and forced people indoors. With many organizations operating remotely, virtual events have become essential. A modern event management app lets you run conferences, webinars, and exhibitions online with continuity and professionalism.
Integrated communication from the start reduces errors and improves attendee experience. Key strategies:
One platform to rule them all
Use a single, reliable platform that supports branding, requires no coding, ensures security, and minimizes maintenance. With technical concerns handled, attendees enjoy a seamless virtual experience and organizers can focus on content and engagement.
Pre- and post-event interaction
Event apps enable communication before, during, and after the event. Pre-event features present schedules, speaker bios, sponsor details, and logistics. Push notifications keep attendees informed and engaged. During the event, an activity wall or live feed shares updates, photos, videos, and real-time discussions. After the event, surveys, offline feedback, detailed interaction insights, and audience tracking reveal what worked, what didn’t, and how to improve future events.
Empathy is the key
Empathy matters now more than ever. Acknowledge the pandemic, address its impact on society and the economy, and engage attendees with compassion. When organizers show genuine concern, attendees are more likely to respond positively.
Interactive tools
Live polling apps let you gather instant attendee feedback. Social media integration helps amplify event moments across Facebook, Instagram, and Twitter. Contests, quizzes, and interactive features increase participation and make virtual events more memorable.
In short, rely on trustworthy communication, choose an all-in-one platform, prioritize pre/post engagement, lead with empathy, and use interactive tools to keep attendees connected during COVID-19.
