The virtual realm has a unique power to bring people together across distances. During the COVID-19 pandemic this has become especially clear: virtual events recreate interactive environments and extend reach when in-person gatherings aren’t possible. The success of event technology depends on how well event teams design and execute the full event cycle to create memorable, value-driven experiences. Here’s how to make virtual events work now and going forward.
Disrupt space-time barriers
Virtual events bypass geographic restrictions, enabling real-time participation and on-demand access. Offer repeat sessions across time zones and use activity streams so attendees can tune in when convenient. Digitally feature speakers who couldn’t attend live, collaborate with influencers for talks and streams, and bring subject-matter experts and exhibitors into the virtual mix.
Create a healthy pre-event buzz
Drive registrations through an easy, invite-focused microsite. After registration, give attendees an app download link to join the event directly. The app should include the agenda so attendees know what to expect. Add a “Book Meeting” option to enable pre-scheduled one-on-one video calls on the event day. Boost excitement with in-app contests and engagement features to build anticipation.
Go all-out on the event day
Decide whether to host live streams or use pre-recorded videos and podcasts. Podcasts and live Q&A sessions keep attendees engaged. Bring in speakers to answer audience questions in real time. Additional ways to add value:
– Publish in-app decks, slides, and presentations.
– Use live polls to capture attendee opinions.
– Schedule one-on-one video meetings in advance.
– Offer in-app live support for technical issues.
– Run in-app contests and collect feedback to drive engagement.
– Monitor all streams simultaneously with proper setups.
– Ensure seamless streaming—either host the stream on your platform or share a reliable stream URL.
– Stream at the highest quality possible.
– Plan capacity: estimate streaming hours and expected attendees.
– Conduct pre-event testing to ensure optimal streaming quality.
Keep the post-event stage meaningful and humane
The post-event phase is crucial. Publish content in-app, solicit feedback, and create a sense of togetherness—especially important in challenging times.
Now that you’re equipped with tips to make virtual events work, keep spreading the magic of events — AIDA is with you every step of the way.
